Welcome to Animoosity! I’m Anthony Miller, a digital marketer, data analyst, economic researcher, and musician currently exploring the dynamic intersections of these fields. Since these areas don’t neatly overlap in a professional context, I’ve set up this website and began offering the professional services described here in an attempt to obtain the funds necessary to merge these areas myself.

My Journey to This Website

My “European experience” has taught me that only Americans pinpoint their geographic origin in a personal introduction, and I still do this after living in Vienna for the last 9 years—but I think this is a more interesting way to put it:

My first impressions of the world are from the vantage of Alaska and I reached adulthood in the Pacific Northwest.

Why am I where I am doing what I am doing?

I have always been curious, challenging, and a bit of a chatterbox when it comes to asking questions. My grandmother took me with her to Austria when I was a child and I think the massive culture shock I experienced there was the impetus for my educational pursuits in both music and economics.

In Portland, Oregon I studied Jazz and Evolutionary Institutional Economics while working as a salesman at micro distilleries before finally making the move to Vienna to pursue a master’s degree in economics at the Vienna University of Economics and Business. This transition was anything but straightforward.

My first years in Vienna were basically a marathon of bureaucratic hurdles and existential stress—common for those immigrating into Austria. My hustle here consisted of tutoring, transcribing, translating, editing, and occasionally ghost writing, all as a means to get into a local university so that I could complete one course in Game Theory, which was required to get into a master’s program for economics.

Before I could sign up for the course, I had to scramble to learn college-level German (B2)—although the course was taught in English. Eventually I pulled it off, got into a solid graduate program, and started a career as a digital marketer.

After years of working and studying part-time, I finally completed a master’s thesis titled “Cash, COVID, and Cultural Cartography: Mapping Vienna’s Monumental Music Industry,” which involved extensive data processing and analysis of the developments in the city’s cultural funding, recorded music revenue, and music education, as well as a spatial analysis of the city’s music industry assets and live events. This massive project sparked my interest in the economic impacts of cultural industries and how data can be used to drive strategic decisions.

Shortly after completing my thesis project I worked as a marketing consultant for the International Music Business Research Association to help professionalize their marketing strategy, and now I’m building a website to organize this expertise and offer my services as an independent freelancer.