Animoosity Marketing

Privacy Policy

Effective Date: September 25, 2024

Last Updated: September 25, 2024

1. Who We Are

Animoosity operates the website located at https://animoosity.com. We are committed to protecting your privacy and ensuring that your personal data is handled securely and responsibly.

Contact Information:

2. What Personal Data We Collect and Why We Collect It

We collect various types of personal data to provide and improve our services. The categories of personal data we collect include:

a. Personal Data

  • Name
  • Email Address
  • Website URL
  • User Account Preferences

b. Technical Data

  • IP Address
  • Browser User Agent String
  • Cookies Data

c. Sensitive Personal Data

  • We do not collect sensitive personal data such as health information.

Legal Basis for Processing:

  • Consent: When you provide explicit consent for specific data processing activities.
  • Legitimate Interests: For purposes such as improving our website, preventing spam, and ensuring security.

Personal Data Collection Methods:

  • Comments: When you leave comments on our Site, we collect the data shown in the comments form, your IP address, and browser user agent string to help with spam detection.
  • Media Uploads: If you upload images to our Site, be aware that embedded location data (EXIF GPS) may be included. We advise against uploading images with such data.
  • Contact Forms: We use the “WPForms Lite” plugin to collect data submitted through contact forms.
  • Cookies: We use cookies to enhance your browsing experience, remember your preferences, and analyze site traffic.
  • Third-Party Plugins: Plugins like Complianz, Smush, and others may collect additional data as described in their respective sections below.

3. Comments

When visitors leave comments on the Site, we collect the following information:

  • Name
  • Email Address
  • Website URL
  • Comment Content
  • IP Address
  • Browser User Agent String

We use this information to:

  • Prevent Spam: By analyzing IP addresses and browser information.
  • Manage Comments: To recognize and approve follow-up comments automatically.

Gravatar Integration:
An anonymized string (hash) of your email address may be sent to the Gravatar service to check if you are using it. Your profile picture will be visible publicly in the context of your comment after approval. For more information, please refer to Gravatar’s Privacy Policy.

4. Media

If you upload images to the Site:

  • EXIF Data Warning: Avoid uploading images with embedded location data (EXIF GPS). Visitors can download and extract location data from images on the Site.
  • Public Accessibility: All uploaded media files are publicly accessible.

Smush Plugin:

  • Image Optimization: Smush sends images to the WPMU DEV servers to optimize them for web use. EXIF data is either stripped or returned as is and is not stored on WPMU DEV servers.
  • Content Delivery Network (CDN): Smush uses Stackpath CDN, which may store web log information of site visitors, including IP addresses, user agents, referrers, location, and ISP information for 7 days. Files and images served by the CDN may be stored and served from countries outside your own. For more details, refer to Stackpath’s Privacy Policy.
  • Email Service: Smush uses Drip to send informational emails to the site administrator. Only the administrator’s email address is sent to Drip, and a cookie is set by the service.

5. Contact Forms

We use the “WPForms Lite” plugin to manage contact forms on our Site. When you submit a contact form, the following personal data may be collected:

  • Name
  • Email Address
  • Message Content

Purpose of Data Collection:

  • To provide customer service and respond to your inquiries.

Data Retention:

  • Contact form submissions are retained for six months for customer service purposes.
  • We do not use the information submitted through contact forms for marketing purposes.

6. Cookies

Cookies are small data files stored on your device to enhance your browsing experience. We use the following types of cookies:

a. Essential Cookies

  • Functionality: Necessary for the basic operation of the Site.

b. Preference Cookies

  • Purpose: To remember your preferences, such as username, email, and website, to enhance convenience during future visits.
  • Duration: These cookies last for one year.

c. Security Cookies

  • Purpose: To determine if your browser accepts cookies and to manage login sessions.
  • Duration: Temporary cookies are discarded when you close your browser. Login cookies last for two days, and “Remember Me” cookies last for two weeks.

d. Analytics and Performance Cookies

  • Complianz Privacy Suite:
  • Collects and records browser and device-based consent.
  • Data Stored: Anonymized IP addresses.
  • Data Sharing: Does not process or share personally identifiable information.
  • For more information, refer to the Complianz Privacy Statement.

Managing Cookies:

  • You can manage or disable cookies through your browser settings. However, disabling essential cookies may affect the functionality of the Site.

7. Embedded Content from Other Websites

Articles on our Site may include embedded content (e.g., videos, images, articles). Embedded content behaves as if the visitor has visited the other website directly.

Implications:

  • These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with the embedded content.
  • This includes tracking your interaction if you have an account and are logged in to that website.

8. Who We Share Your Data With

We may share your personal data with the following third parties:

  • Gravatar: To display your profile picture in comments.
  • WPMU DEV: For image optimization via Smush.
  • Stackpath CDN: For content delivery services.
  • Drip: To send informational emails to site administrators.
  • Complianz: For managing cookie consents.

Third-Party Privacy Policies:

We ensure that these third-party providers comply with applicable data protection laws and standards.

9. How Long We Retain Your Data

  • Comments: Retained indefinitely to recognize and approve follow-up comments automatically.
  • User Profiles: Personal information provided by registered users is stored indefinitely unless deleted by the user.
  • Contact Forms: Submissions are retained for six months.
  • Cookies: Varying durations as outlined in the Cookies section.
  • Other Data: Retention periods for other data collected by plugins like Smush and Complianz are governed by their respective policies.

10. What Rights You Have Over Your Data

You have the following rights regarding your personal data:

  • Access: Request access to your personal data.
  • Correction: Request correction of inaccurate or incomplete data.
  • Deletion: Request deletion of your personal data.
  • Restriction: Request restriction of processing your data.
  • Portability: Request transfer of your data to another service.
  • Objection: Object to processing of your data for specific purposes.

How to Exercise Your Rights:

  • Contact us at [email protected] with your request.
  • We may require verification of your identity to process your request.

11. Where Your Data Is Sent

Your data may be transferred to and processed in countries outside the European Union (EU). We ensure that such transfers comply with EU data protection standards through the following measures:

  • Standard Contractual Clauses: We have agreements in place to ensure data is protected.
  • Privacy Shield Frameworks: Where applicable, we adhere to frameworks that ensure data protection.

Third-Party Services:

  • Stackpath CDN: Data may be stored and served from countries outside your own.
  • WPMU DEV: Data processing occurs on their servers.
  • Drip and Complianz: Data is processed according to their respective privacy policies.

12. How We Protect Your Data

We implement a variety of security measures to maintain the safety of your personal data, including:

  • Encryption: Protecting data during transmission.
  • Access Controls: Limiting access to personal data to authorized personnel only.
  • Regular Security Audits: Assessing and improving our security practices.
  • Staff Training: Ensuring our team is knowledgeable about data protection.

13. What Data Breach Procedures We Have in Place

In the event of a data breach, we have established procedures to:

  • Identify and Contain: Quickly identify the breach and contain its impact.
  • Assess Risks: Evaluate the potential risks to affected individuals.
  • Notify Authorities: Inform relevant data protection authorities as required by law.
  • Inform Affected Individuals: Communicate with individuals whose data may have been compromised.
  • Mitigate Future Risks: Implement measures to prevent future breaches.

14. What Third Parties We Receive Data From

We may receive data about users from the following third parties:

  • Advertising Partners: To provide personalized advertisements.
  • Analytics Providers: If additional analytics plugins are installed.
  • Payment Processors: If applicable, to handle transactions securely.

Please refer to the respective privacy policies of these third parties for more information.

15. What Automated Decision Making and/or Profiling We Do with User Data

We do not engage in automated decision-making or profiling of users. All data processing activities are performed with human oversight to ensure accuracy and fairness.

16. Industry Regulatory Disclosure Requirements

Animoosity is not a member of a regulated industry. However, we comply with all applicable data protection laws and regulations relevant to our operations.

17. Additional Information

Use of Plugins:

  • Complianz Privacy Suite:
  • Function: Collects and records browser and device-based consent.
  • Data Handling: Anonymizes and stores IP addresses without processing or sharing personally identifiable information.
  • Privacy Statement: Complianz Privacy Statement
  • Smush:
  • Function: Optimizes images for web use by sending them to WPMU DEV servers.
  • Data Handling: EXIF data is stripped or returned as is and not stored on WPMU DEV servers.
  • CDN Usage: Utilizes Stackpath CDN, which may store visitor data for 7 days.
  • Email Service: Sends informational emails to site administrators via Drip.
  • Privacy Policies:
  • WPForms Lite:
  • Function: Manages contact form submissions.
  • Data Handling: Collects and retains personal data submitted through contact forms for customer service purposes only.

18. Contact Information

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us:

If you are a resident of the European Economic Area (EEA), you have the right to lodge a complaint with your local data protection authority.

By using our Site, you agree to the terms outlined in this Privacy Policy. We reserve the right to update this policy as necessary to reflect changes in our practices or applicable laws. Any updates will be posted on this page with a revised effective date.